Mumbai: DocTube.com, a trusted platform for health and wellness content, recently conducted an extensive survey to understand the evolving health priorities of individuals across Maharashtra, Uttar Pradesh, Madhya Pradesh, Gujarat, and West Bengal. With an impressive 7240 respondents, the survey sheds light on the products and services people are keen to explore to achieve their health goals for 2025.
The findings reveal a growing focus on holistic health and wellness:
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36% of respondents expressed interest in exploring health supplements to support their health objectives.
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23% showed a preference for investing in fitness equipment & devices to stay active and fit.
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19% indicated a shift towards organic food items for cleaner and more sustainable nutrition.
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13% wanted to try skin and body care products for overall well-being.
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9% considered incorporating health apps into their routines to track and improve their health goals.
Key Insights: The Rise of Health Supplements and Organic Foods
The survey’s emphasis on health supplements and organic foods aligns with global trends reflecting a growing demand for products that enhance both preventive care and sustainable living. Health supplements, leading the preference list, resonate with the increasing awareness of addressing nutritional deficiencies, boosting immunity, and improving overall vitality. With consumers prioritizing convenience and efficacy, the Indian nutraceutical market is anticipated to grow by 15% annually, making it one of the fastest-growing health categories.
Similarly, the 19% inclination towards organic food underscores a shift in dietary habits. As consumers become more mindful of the long-term impact of pesticides, additives, and genetically modified organisms (GMOs), organic food’s appeal continues to soar. India’s organic food market is expected to witness a CAGR of over 20% by 2025, driven by growing urbanization, higher disposable incomes, and an increased focus on sustainability.
